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    Please join us on October 26th at 5:30 for our HRCI & SHRM Pre-Approved Digital Marketing 101 - An informative session on Digital Web Marketing highlighting Social Media and Search Engines. Danny Ortiz Director, Digital Strategy at NJ Advance Media

    Date: October 26, 2016, 5:30pm – 7:30pm
    Dorians 555 Washington Ave. Jersey City, NJ. 07310
    $35 for members $40 for non-members
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    It’s no secret that audiences are more fragmented than ever and digital continues to show explosive growth across desktop and mobile platforms. In February 2014, Americans own an average of four digital devices resulting in connectivity with screens throughout the day and engagement with media content for more than 60 hours a week. With 93% of business website traffic coming from search engines, making sure you show up on a search results page is an important part of an integrated strategy to reach your desired customers at the moment where you can have the most influence.

    Even if you don't check your social media accounts every day, your customers most likely do. And, they may just be talking about you. There are over 1.15 billion Facebook users, over 500 million people on Twitter, 500 million active Google+ users, 238 million LinkedIn profiles, and more than 150 million people on Instagram, according to Social Media Today. Conversations about brands, products and services are happening on social media; and digital marketing includes SEO, Google PPC (pay per click for also known as SEM - Search Engine Marketing)  Are you tooled into social and appropriate website content and reaching the markets you want to reach?

    This session will be hosted Dorrian’s, 555 Washington Boulevard, Jersey City, NJ. Dorrian’s is located close to both the Pavonia/Newport PATH station as well as the Hudson Bergen Light Rail’s Newport stop. If driving you can park in the mall parking lot, the entrance is to the right of Dorrian’s if you are facing the restaurant. Dorrian’s will validate your parking ticket.

    Be sure to RSVP to Jill Rowland